In my literature review, we found evidence that as the research progressed through time, the theories of cognitive dissonance and selective exposure stood up and that media consumers did feel more at ease when receiving messages that reinforced their own belief systems and personal ideology. We also saw that the uses and gratifications theory applied because consumers have a need filled by the media they consume, whether that need is what movie to see, what car to buy, the new hip phrase or to be an informed citizen, the consumer must get something out of it to make it desirable.
We also examined the research done on the new merging type of news media today. Technology plays a part, with news being more readily available and sources building platforms based on their viewer's ideological stance, as well as not having to have a degree in journalism or a related field. Blogs are an up-and-coming new source for news consumers, and this can be problematic. With no gatekeepers or checks and balances for those putting out blogs, an array of misinformation is being disguised as news. News media are changing, and consumers are changing too. Everything is moving at a rapid pace and those who do not keep up will disappear.
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