Talk Radio

In other studies, the audiences of political talk radio have been examined by researchers in order to determine the effects particular shows have on their audiences. A study in 2001 looked for a link between exposure and attitude. It found that those who tune in to Rush Limbaugh tend to favor Republican candidates in elections, while those listening to a more liberal show such as those on Air America tend to prefer Democratic candidates. Predispositions of the listeners were determined to be a factor in which show they chose (Lee; 2001). People do not usually tune in to the Rush Limbaugh show if they have a liberal ideology, and those with conservative views choose to not listen to radio shows on Air America.