Media, for more than half a century now, have been the subject of research done by masters in sociology, psychology, communications and other disciplines. Many aspects of media have been researched, from how they affect our gender identity to how they affect our cultural identity, from how much influence they have on individuals to what kind of influence they have on individuals. Every medium has in some degree been the subject of its own study, from movies to television to radio, magazines to newspapers, from video games to Internet to cell phones. We are a media-driven society, and there are both positive and negative aspects to it. Media will continue to be researched and as they change with technology, so may the results of that research.
The early days of media research has given future researchers a multitude of data and theories to work with as the research continues. I, for one, am grateful to such researchers as Harold Lasswell, Paul Lazarsfeld, Leon Festinger and Frank Stanton for providing a firm foundation on which future research, like mine, can stand and be built.
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