Saturday, May 9, 2009

Research Question 3

My third research question: Does our personal satisfaction in the available information have a correlation to our news-seeking habits? This question can be answered by many of the same survey questions as my second research question. The control question I used was “On a scale of 1 to 10 with 10 being highly satisfied rate your level of satisfaction with the number of choices there are in news media.”
First, I examined their satisfaction in comparison to whether they actively seek news or not. As discussed above, the majority of survey takers do actively seek news, however when compared to the level of satisfaction in the number of sources available, we find that those who rank their satisfaction from one to five have fewer individuals seeking news. The percentages are as follows: one (50%), two (66.7%), three (52.9%), four (68.4%), five (54.8%), six (76.5%), seven (77.6%), eight (82.1%), nine (76.2%) and ten (78.2%) actively seek out news.
Next, I compared the average amount of time per day spent seeking news with level of satisfaction. 100% of those who rated their satisfaction a one spend less than an hour seeking news each day. 83.3% of participants rating their satisfaction a two spend less than an hour seeking news. 52.9% of those with a satisfaction rating of three spend between one and three hours seeking news each day. 52.6% of those giving their satisfaction a rating of four seek news one to three hours per day. 90.6% of survey takers who said their satisfaction level was a five spend less than one hour seeking news. 51.5% with a satisfaction level of six said they seek out news less than one hour per day. 58.6% of participants who said they had a satisfaction level of seven seek out news between one and three hours in a day. 50% of those participants giving their satisfaction levels as eight or ten spend between one and three hours seeking news, and participants with a level nine satisfaction split evenly at 47.6% spending less than an hour and 47.6% spending one to three hours seeking news.
I then examined level of satisfaction in comparison to how truthful individuals believe their news sources are. Most participants said they believed the news source they used was truthful. The two highest numbers were those with a satisfaction level and a truthfulness level of eight with 33 participants next was those with a satisfaction and truthfulness level of seven with 20 participants.
I would not say that there is a direct link between level of satisfaction and news-seeking habits but I would also not rule it out. My research findings lean toward a correlation, but I think the matter needs more research.

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